Hooking Up

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Book: Read Hooking Up for Free Online
Authors: Tom Wolfe
Tags: General, Literary Criticism
his desk seething. Then there was the business of the new management techniques. Now that he was an entrepreneur, Shockley came up with some new ways to run a company. Each one seemed to irritate the elves more than the one before. For a start, Shockley published their salaries. He posted them on a bulletin board. That way there would be no secrets. Then he started having the employees rate one another on a regular basis. These were so-called peer ratings, a device sometimes used in the military and seldom appreciated even there. Everybody regarded peer ratings as nothing more than popularity contests. But the real turning point was the lie detector. Shockley was convinced that someone in the shed was sabotaging the project. The work was running into inexplicable delays, but the money was running out on schedule. So he insisted that each employee roll up his sleeve and bare his chest and let the electrodes be attached and submit to a polygraph examination. No saboteur was ever found.
    There were also some technical differences of opinion. Shockley was interested in developing a so-called four-layer diode. Noyce and two of his fellow elves, Gordon Moore and Jean Hoerni, favored transistors. But at bottom it was dissatisfaction with the boss and the lure of entrepreneurship that led to what happened next.
    In the summer of 1957 Moore, Hoerni, and five other engineers—but not Noyce—got together and arrived at what became one of the primary business concepts of the young semiconductor industry. In this business, it dawned on them, capital assets in the traditional sense of plant, equipment, and raw materials counted for next to nothing. The only plant you needed was a shed big enough for the worktables. The only equipment you needed was some kilns, goggles, microscopes, tweezers, and diamond cutters. The materials, silicon and germanium, came from dirt and coal. Brainpower was the entire franchise. If the seven of them thought they could do the job better than Shockley,
there was nothing to keep them from starting their own company. On that day was born the concept that would make the semiconductor business as wild as show business: defection capital.
    The seven defectors went to the Wall Street firm of Hayden Stone in search of start-up money. It was at this point that they realized they had to have someone to serve as administrator. So they turned to Noyce, who was still with Shockley. None of them, including Noyce, had any administrative experience, but they all thought of Noyce as soon as the question came up. They didn’t know exactly what they were looking for … but Noyce was the one with the halo. He agreed to join them. He would continue to wear a white lab coat and goggles and do research. But he would also be the coordinator. Of the eight of them, he would be the one man who kept track, on a regular basis, of all sides of the operation. He was twenty-nine years old.
    Arthur Rock of Hayden Stone approached twenty-two firms before he finally hooked the defectors up with the Fairchild Camera and Instrument Corporation of New York. Fairchild was owned by Sherman Fairchild, a bachelor bon vivant who lived in a futuristic town house on East Sixty-fifth Street in Manhattan. The house was in two sections connected by ramps. The ramps were fifty feet long in some cases, enclosed in glass so that you could go up and down the ramps in all weather and gaze upon the marble courtyard below. The place looked like something from out of the Crystal Palace of Ming in Flash Gordon. The ramps were for his Aunt May, who lived with him and was confined to a wheelchair and had even more Fairchild money than he did. The chief executive officer of Fairchild was John Carter, who had just come from the Corning Glass Company. He had been the youngest vice-president in the history of that old-line, family-owned firm. He was thirty-six. Fairchild Camera and Instrument gave the defectors the money to start up the new company, Fairchild

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