Read More business English para Dummies for Free Online

press and respectively the public will react far more concerned to such news from an
unknown entity
than from an already respected and well-known company!
    Textbook trap of the small and medium-sized businesses: not being able to let go. They are afraid of:
    bidding farewell to
a portion of their customer base:
    even if it hardly generates any revenue,
    accumulates high costs and
    jams
capacities that are essentially needed for expansions and development.
    Many small businesses initially start their business activities with only one product or service. After a successful start, variants are developed, new product lines are added and everything broadens instead of striving forward. Often, it is believed that maintaining as many products as possible can generate steady sales or even increase them. But that is a
fallacy!
    Constantly review your product portfolio, looking for the key providers.
    Amply
practise cost management and use controlling instruments.
    Aside from revenues, direct your attention to the creation of value, respectively the EBITDA (earnings before
interest
, taxes,
depreciation
, and amortisation.)
    The
human resources
trap:
hurt no one
. They are afraid of:
    rearranging the personnel structure regarding executive and employees,
    because it is often believed that doing so may
destroy
the corporate climate, culture, of the existential self-image.
    This is
the most malicious
trap yet: Employees and executives have brought the company to the top with team spirit and loyalty.
    Yet, this may have led to
subliminal
conflict and resentment amongst them. Executives, who are blocking one another,
constrain
the
desperately needed implementation
of effective marketing strategies far more often
than suspected
.
So, what can you do?
    Scrutinise
your personal formulas for success regularly and
dispose of
them if needed, when new
necessities
are
emerging
on the horizon. For these decisions you will, above all, need
objective targets
and controlling instruments.
     
Palabras para recordar
trap: pifall, snare, stumbling block, catch
to detect: to identify, to catch, to become aware of, to notice, to discern
to prevent: to put a stop to, to stave off, to ward off, to block, to thwart, to avoid
subconsciously: unknowingly, unwittingly, inadvertently, unintentionally
to beat one to the punch: to win the race, to be faster or quicker than oneself
ruthlessly: mercilessly, unmercifully, pitilessly, remorselessly
to hijack: to take over, to take control of, to seize
to not stand out: to not attrack attention or catch the eye
to allure: to attract, to draw
a victim: an easy prey or target, a drupe
jealousy: envy, resentment, covetousness, resentfulness
concealed: hidden, out of sight, unnoticed, obscured
downside: disadvantage, danger, drawback, negative consequence
incident: unpleasant occurrence or happening
unknown entity: unfamiliar organisation or film
to bid farewell to something: to de without or give up something
to jam: to obstruct, to block, to clog, to congest, to clice off
fallacy: misleading notion, erroneous belief, false conclusion, misconception, misjudgement
amply: sufficiently, adequately, abundantly
interest: dividend, profit, return. percentage gain
depreciation: decrease, lowering, or reduction in value
human resources: personnel, staff, employees, workers, workforce
to hurt no one: to upset, cause sorrow to, or cause anguish to nobody
to destroy: to damage, to harm, to impair
the most malicious: the most harmful, hurtful, or destructive
subliminal: unconscious, hidden, unintentional
to constrain: to hinder, to restrict, to hamper, to limit
desperately needed: very much, greatly or urgently required
implementation: carrying out, realisation, enforcement
than suspected: than believed, expected, imagined, supposed, deduced, or guessed
to scrutinise: to examine, to analyse, to inspect, to go over, to peruse
to dispose of something: to get rid of something, to clear something out, to leave something behind
necessities: